Objective

National Jean Company is a leader in designer apparel and accessories, outfitting lime-lighted celebrities and humble fashionistas alike since 1992. The company currently operates 13 stores in the Northwest, Mid-Atlantic and Midwest regions and launched their website in 2006. The site, www.nationaljeancompany.com, is more than just an online retailer—it is a destination for the latest in youthful designer fashion with frequent trend reports, a blog, fit guide for each brand and much more.

National Jean Company’s website is not only an online retailer offering numerous high-profile brands;
it is an informative and entertaining destination for the fashion conscious.

The ultimate objective for www.nationaljeancompany.com was twofold: (1) to generate profitable online sales through both pay per click management and search engine optimization efforts; and (2) to create an online presence for the company and website (at the time of launch, the domain was www.livenatty.com; the domain name was later changed to better reflect branding efforts). Being so new to the online retail realm, National Jean Company partnered with a recognized search engine marketing (SEM) agency to learn the search ropes and achieve their dual objective.